Branding Session at Raleigh’s Yates Mill

Branding Session at Raleigh’s Yates Mill

Being an outdoorsman from Montana, leadership coach, Jeff Veltkamp was immediately drawn to the rustic setting of Yates Mill County Park in Raleigh for his branding session. He also wanted to incorporate the color of fall foliage, so we did his session on a gorgeous fall day in late October. Since he is a musician, we incorporated his bass guitar into the session.

Translating a brand identity into a photograph is an interesting creative challenge. But it becomes much easier when you have a great subject like Jeff, who brought really great outfits, and his wife, who was an ace at bringing out his most genuine smiles. We focused on using the rustic environment, particularly the lake, waterfall, and creek to communicate the outdoorsy spirit of his brand.